The Proof is in the Portfolio

TURNERBOUCAUT Clothing Email Marketing Overhaul

An example of the type of email TurnerBoucaut was running before I came on board. As you can see, it’s basic. They were struggling to convey the type of voice they wanted, and as a result, sales were nowhere near as high as they could have been.

The first email I wrote for them that was sent out to customers. Debuting the new voice with a restocked product. The tone switched from dry to conversational, with a dash of sarcasm, and the call to action is now unique to the TurnerBoucaut vision.

Tourism WA Spec Piece

A small spec article I wrote for the Tourism Board of Western Australia’s newsletter.

Just a week later we sent out this small newsletter. Over the course of two weeks the TurnerBoucaut email marketing was overhauled, and the results showed. Their hoodie restock was almost completely gone and, email conversion rate was up 31%.

I wrote this spec piece shortly after having completed The Bibbulmun track, a 1000 kilometer hike across Western Australia. It was the moment I first realised that through writing I could inspire others to embark on great adventures, (and that certain companies might be able to capitalise on this phenomenon).

A Little About Me

My names is James. I’ve been a writer all my life. As far back as my memory goes I’ve been writing stories or journal entries. I also have a passion for the outdoors, specifically climbing and alpinism. For me, pursuing a career in copywriting, with a strong focus on the outdoor industry was a no brainer. I love the written word, and if I can use it to inspire others to go and explore the mountains or even just the muddy paths of England I’m a happy man.

I’m genuinely passionate about what I do and believe whole heartedly that the right words can transform any business. I’d love to help you find yours.

My Services

I am a business to customer copywriter. Simply put I write engaging emails, webcopy, newsletters, blogs and anything that you want existing or potential customers to see. I also optimise the way businesses use their customer email lists. Doing these things leads to a stronger brand and ultimately to increased sales and engagement.

If this sounds like something you need (most businesses do) then I’d love to speak with you.